On February 14, Zhendong Group held the 2021 summary and commendation of the Marketing Department and the 2022 work deployment conference. The leadership team of Zhendong Group and more than 1,000 marketing elites from all over the country attended the meeting. Guan Bin, assistant to the chairman of the board, presided over the conference. The conference was first reported by the marketing heads of various departments of marketing and the subsidiaries of Zhendong Group, reviewing and summarizing the achievements in 2021 and sharing the work plan for 2022.
Li Anping, chairman of Zhendong Group, gave work guidance and shared his knowledge and understanding of "marketing innovation" through the lesson of " Marketing the company culture, Sell products; Shape the image, Promote the brand.", and pointed out the direction of work in 2022 for everyone.
1. What’s the Marketing?
(1) Marketing Culture: Our culture is the culture of positive energy, we must regard ourselves as the messenger of culture, we must learn and understand the company's courseware involving quality and consciousness, understand the company's various concepts, and understand the company's various models involved in their own production and application cases.
(2)Marketing Responsibility: It is necessary to understand why and how to take responsibility. To understand the distinction responsibilities, everyone likes to deal with people who take the initiative to take responsibility.
(3) Marketing Learning: In-depth study of product knowledge, research on the share of the same product, similar products and customer classification, academic points, find out the differences, and form standards and benchmarks.
(4) Marketing Service: Managers change to service providers, and serve subordinates.
(5)Marketing Future: Strengthen the future planning and strategy training of the enterprise, so that employees can eat through the future of the company; each sub-division and the province and region held a seminar on "Zhendong Development I Contribute" to let people of insight who care about Zhendong join and let everyone participate in the strategy of future development.
2. What's the :Sell products"?
Employees must participate in diversified and open sales on the basis of doing a good job in their own products; each employee must have a small model market across channels.
3. What is the "Shape the image"?
Personal image corporatization, patriotic image universalization, positive energy of amateur activities, legalization of cultural activities.
4. What is the "Promote the brand"?
Promote various cultural activities of character, products, and group products, include various brand strategies in various team-building activities, and strive to do "Everyone brings a brand, everyone is a brand, everything is a brand, and a big brand is shouted."
At the conference, the 2021 advanced team, excellent team, model management, gold medal provincial manager, gold medal academic manager, etc. were commended, and the company's leaders issued bonuses to the commended representatives on the spot.
The winning representatives took the stage to receive the award
At the oath-taking ceremony, the top leaders of each subsidiary signed a letter of responsibility for the target with the sales division, and the teams took the stage to say that they would unite and strive to be the first to exceed the tasks in 2022.
In the new year, Zhendong Group will firmly adhere to the strategic policy, boldly innovate tactics, have the courage to break through stereotypes, constantly build new thinking in marketing, continuously inject new blood, new vitality and new kinetic energy into the marketing iron army, and make every effort to build a "marketing innovation" enterprise; with our tiger guts, tiger qi, tiger strength, and tiger forcer, zhendong is a household name, winning glory for Shanxi and adding color to the motherland!
【Zhendong Iron Army Spirit】
The passion to fight with all you might
Customer-oriented service awareness
Excellent character of sincerity and trustworthiness
Strive for enterprising execution ability
A team style of working together
Solid and strong professional skills
The fearless spirit of daring to shine the sword
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Zhendong Science and Technology Park, Changzhi City, Shanxi Province
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